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Hobart seafood icon becomes new link in the chain

February 21, 2020

Mures Tasmania is a fully-integrated, family run business and a Tasmanian seafood icon. They combine a long history of sustainable fishing practices with a unique “hook-to-plate” seafood dining experience, offered at three seafood restaurants located in the heart of the Hobart waterfront.

Their purpose-built long-line vessel, Diana, primarily targets deep-water species such as Blue Eye Trevalla and Pink Ling. She was designed to significantly minimise the impact on vulnerable marine ecosystems, by dramatically reducing the by-catch of corals and non-target fish species. Diana directly supplies fresh fish to all three restaurants, Mures Upper Deck (a la carte dining), Mures Lower Deck (family style bistro, café and Fishmongers) and Pearl + CO (waterfront oyster bar and restaurant).

The business also incorporates a seafood processing, wholesale and retail facility which offers customers a variety of quality seafood, including product from responsibly managed fisheries and aquaculture farms. Mures obtained their ASC and MSC Chain of Custody certification in early 2020, an accreditation which accurately reflects the family’s life-long commitment to sustainability.

Jill and George Mure first established Mures in 1973, and their passion for seafood lead them to campaign for the advancement of ecologically friendly fishing methods. Their dedication to the careful management of the industry has seen the Mure Family contribute greatly to the Australian Fisheries Management Authority, assisting in the development of practices for more efficient, sustainable management of the Australian fish resources.

Now, more than 45 years on, the business is run by Jill and George’s son Will Mure, along with his wife Jude, and their three children Eve, Wilson and Jock. Their commitment to sustainability drives each department to continually assess how to moderate environmental impact, and recently their focus has been on reducing the waste footprint of Mures Tasmania by developing eco-friendly in-house waste processing facilities.

“We are so pleased to have obtained our Chain of Custody certification. This is another important step on our journey of continuous improvement in sustainable practices, from both an environmental and business perspective” Will Mure said.

In conjunction with these initiatives, Mures Tasmania concentrates on educating the broader community on the positive actions the fishing industry is taking to ensure the ongoing healthy supply of seafood. Mures Fish School is a programme which was established to teach the importance of these practices to Primary School children, promoting early awareness in the younger generation and continuing the traditions and ethos of the Mures founders.

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