A campaign to ensure we have fish forever

Sustainable Seafood Week in Australia is the annual occasion for ASC and MSC to join forces and call everyone to take action to protect our oceans, lakes and rivers, and ensure those people who work in the seafood industry are treated fairly.

The campaign aims to raise consumers’ awareness on the importance of sustainable seafood choices in order to preserve marine resources for future generations. For this event, ASC and MSC gather individuals, brands, retailers, governments, NGOs and consumers to end overfishing, ensure responsible aquaculture and transform seafood markets towards sustainable and responsible sourcing.

Australians love seafood. With a growing world population, it’s important we protect the future of seafood, for people and the planet. The Aquaculture Stewardship Council (ASC) and the Marine Stewardship Council (MSC) are not-for profit organisations, setting certification standards for fish farming and sustainable fishing respectively.

What do the ASC and MSC labels mean?

Discover what choosing the green ASC label and blue MSC label really means.

How can you choose your seafood responsibly?

Choose green or blue for fish forever

Look for the labels in your local supermarket today! When you choose seafood with the blue fish label or the green fish label, you’re choosing a future full of fish. When you see the ASC green fish label on a seafood product, you can be sure it can be traced back to a responsible fish farm. When you see the MSC blue fish tick label on a seafood product, you can be assured its traced back to a sustainable fishery.

About the Sustainable Seafood Awards


The Sustainable Seafood Awards Australia 2021 is now open for people and organisations that are leading the way in the sustainable seafood industry.

The Sustainable Seafood Awards Australia recognises the efforts and innovations made by organisations and individuals making that contribute significantly  significant to ensuring that we have plentiful seafood for our future generations. The annual awards are run by the international non-profit the Marine Stewardship Council in partnership with the Aquaculture Stewardship Council.

Anne Gabriel from the Marine Stewardship Council and Duncan Leadbitter from the Aquaculture Stewardship Council said“This will be the fifth annual Sustainable Seafood Awards in Australia to recognise the remarkable efforts made to help safeguard the future of our seafood. 

“We are excited to honour these individuals and groups that help us to have a future filled with fish, which is a mission that everyone can get behind by purchasing seafood products featuring the blue MSC or green ASC fish tick labels.”

Eligible ASC or MSC certified individuals and organisations may enter multiple awards to the following categories:

  • Community champion – MSC
  • Best supermarket – MSC
  • Best product – MSC
  • Best product – ASC
  • Responsible seafood importer – ASC
  • Responsible seafood exporter – ASC

Nomination category:

  • Lifetime achievement – MSC and ASC

Key dates

  • Monday 18 January 2021: entries open
  • Friday 19 February 2021: entries close for MSC / 26 February entries close for ASC
  • Judging takes place
  • Monday 8 March 2021: award winners announced and can start public communication during Sustainable Seafood Week Australia

Use the application form to enter an award category and the nomination form to nominate someone for the Lifetime Achievement award.

Sustainable Seafood Awards Australia – application form (2021)

Description: Use this form for entering the awards – one form per entry.

Date of issue: 14 January 2021

Sustainable Seafood Awards Australia – nomination form (2021)

Description: Use this form to nominate someone for the Lifetime Achievement award – one form per nomination.

Date of issue: 14 January 2021

Sustainable Seafood Week Events: Be a part of it!

Sustainable Seafood Week Launch: 5th March 2021

Join us for the launch of Sustainable Seafood Week live from Taronga Zoo! Yes, it’s yet another virtual event – but don’t despair! We have a lot to keep you entertained! So sit back and relax, grab yourself a nice drink and snack and join us as we celebrate a future full of fish.

  • Celebrity guest appearances
  • Campaign preview
  • A special tour of Taronga Zoo
  • The announcement of this year’s award winners
  • Plus live and interactive polls using your phone

Register Now

Virtual Lesson Live from Taronga Zoo: 5th March 2021

Students will learn how fish is farmed and caught sustainably and responsibly.   Register Here

Celebrity Chefs & Sustainable Seafood Cooking School

Photography: Adam Gibson

Discover our celebrity chef future Friendly Recipes!

We will be joined by some of Australia’s most exciting and innovative celebrity chefs, who will teach you how to cook delicious MSC and ASC certified Seafood live on Instagram! Stay tuned on our social media for updates! Follow our instagram account here

Click here to find more delicious recipes with ASC certified seafood.

Confidental Infomation